Cluster Targeting: A Method for Educating and Engaging Stakeholder Volunteers

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The relationship between business leaders and economic developers reminds me of the George Bernard Shaw quote regarding the British and the Americans: "Two peoples separated by a common language." For economic developers interested in offering board leadership a meaningful voice in economic development planning, a good place to begin is the very language we use to communicate. That includes not just our terms of art, but the very models we use to simplify reality.