Winning Strategies in Economic Development Marketing - 2011
Know your customer. In any industry, that's a basic principle. It was with this aim that Development Counsellors International (DCI) first surveyed corporate executives with site selection responsibilities in 1996. The objective was to understand best practices in marketing places by going directly to the economic development world's primary "customer." At IEDC's Annual Conference in Charlotte, DCI released "A View from Corporate America: Winning Strategies in Economic Development Marketing," the sixth installment in the series.
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