Digital Marketing
Tourism Resources
Workshop
Tourism Digital Academy - Self-Guided
The Tourism Digital Academy is a free digital marketing program. This self-guided option is for those who prefer working at their own pace, as they complete a condensed version of the Tourism Digital Academy on their own schedule.
Tool
Is Your Business Digitally Ready
Is your business or organization benefitting from the digital transformation of the tourism industry? Use this digital self-audit checklist as one way to determine how you‘re doing.
Article
What Makes a Website Effective
Make the best "digital" impression with your website.
Article
Attract Customers Online with Google My Business
A free tool for business owners to manage their online presence across the Google platform, including Google Search, Local Search, and Google Maps, making it easier to find your business' information quickly and conveniently.
Article
3 Reasons Your Business Needs a Content Calendar
With so many platforms and channels for your business to consider and manage, it‘s tricky to keep track of all the moving parts. Here are three reasons to start using a content calendar today.
Video
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How To Use a Content Calendar
Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.
Guide
Digital Teams: Who Does What
Explore key roles for a digital marketing team including responsibilities, salary and wage expectations, and some helpful things to consider if you find yourself in the market for specific expertise.
Article
Define and Measure Paid, Owned, and Earned Media
Understand how to build a strong mix of owned, earned, and paid media to optimize your marketing efforts to reach goals across the whole customer journey.
Tool
Demystifying Search Engine Optimization (SEO)
An overview of Search Engine Optimization and three steps to build a solid SEO foundation for your business.
Guide
Booking Engine Guide
There are hundreds of booking tools out there, here‘s a useful guide on how to choose one that meets your business‘ needs and what the guests want.
Article
9 Email Marketing Best Practices
Email marketing is proven to be one of the most effective and inexpensive ways to turn prospects into new bookings. Learn more and explore simple actions and best practices to excel at email marketing.
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Email Marketing Checklist
Use this checklist to help ensure your emails land in your subscribers‘ inbox, and that they open and engage with your content.
Article
Accessible Website Design
Web accessibility allows users of all abilities to understand, use and enjoy the internet. Discover how using simple interfaces with frictionless and alternative user pathways that suit various preferences can improve the overall web experience on your site.
Article
Using Search Insights to Spark New Content Ideas
Explore how you can leverage data from billions of searches people have already performed on Google to source ideas for content that will resonate with your target market.
Guide
Creating Content that Drives Action Along the Travel Path to Purchase
Producing top-notch content in the hopes that it will be seen isn‘t enough. Explore how you can tailor your business‘ content around key planning and booking phases along your customer‘s Travel Path to Purchase..
Article
Promoting your Product or Business on TripAdvisor
Creating and optimizing a TripAdvisor page is key to ensuring the success of your tourism business. Here are the top tips for writing your listing description.
Article
10 Tips for Optimizing Your TripAdvisor Presence
TripAdvisor is the world's largest travel community and a source of customer feedback and referrals for travel businesses. Have you optimized your listing?
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6 ways to Create TripAdvisor-Friendly Photography
Tried, tested, and proven methods to use TripAdvisor photos to your advantage.
Article
Top Tips for a Successful Photo or Video Shoot
Planning a photography or video shoot can be a time - and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort. Here are some tips to help you navigate the shoot planning and production process.